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PPC Manager

PPC Manager

₽120,000–₽180,000 per month, net

Payment schedule

twice a month

Employment type

full-time

Work experience

3–6 years

Work schedule

5/2

Working hours

8

Work format

remote

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Important

This is a fully remote role.
Your country of residence does not matter.
This is a full-time position only. No side commitments during working hours are allowed, including personal matters, personal projects, freelance work, part-time jobs, studies, or anything similar.
Agencies and freelancers are kindly asked not to apply.

About the Company

There are two projects you will be running advertising for:
Project 1 — Our startup based in Phuket, Thailand. We are developing our own product: a marketplace for commercial real estate, established businesses, and land plots for sale and lease.
Project 2 — AI-based projects, including presentations, text, images, and more.

What you’ll be doing

Audit existing ad accounts, campaigns, ad groups, and ads.
Analyze competitors in the market and prepare a detailed report file.
Test hypotheses that affect the project’s key metrics and run rational, well-grounded A/B tests.
Analyze website visitor behavior, from session recordings in Webvisor to call analysis.
Suggest improvements at the intersection of the website and advertising.
Professionally launch, analyze, and optimize advertising campaigns in Yandex Direct and Google Ads.
Develop cost-effective strategies for generating qualified leads below market cost.
Analyze data using end-to-end analytics, CRM systems, and call tracking.
Plan, manage, and evaluate budget efficiency.
Set up pixels and audiences.
Have a deep understanding of Yandex Metrica, including goals, audiences, conversions, widgets, and more.
Monitor campaign performance daily and optimize ad campaigns accordingly.
Set up UTM tags and everything else required to ensure advertising performs effectively.

Candidate requirements

Proven advertising campaign case studies with real numbers, performance metrics, and examples of actions taken to reduce lead cost.
Valid Yandex certifications are required.
Successful experience working on the agency side is required.
Experience with Roistat, including professional-level knowledge and the ability to integrate the service independently.
Experience managing an advertising budget of at least RUB 1,000,000 per month is required.
A high level of responsibility, self-organization, and respect for deadlines.
Ability to work independently and take full responsibility for your work.
Good knowledge of Google Sheets, including pivot tables and the ability to independently perform end-to-end campaign analysis using spreadsheets.

What we offer

Remote work from anywhere in the world.
A 5/2 schedule from 9:00 AM to 6:00 PM Moscow time, with the possibility of agreeing on a different time zone.
Compensation of RUB 120,000 in the first month, RUB 150,000 in the second month, and RUB 180,000 starting from the third month. Salary is stated as net pay after tax.
Based on performance and results, there is an opportunity to grow to RUB 300,000 per month and move into a leadership role.
Stable salary paid twice a month.

Who we are definitely not looking for

People who plan to combine this role with other projects — that will not work.
People looking for just any job to get by for a while.
People who lack confidence in themselves and their abilities.
Negative-minded people who are used to blaming everything and everyone around them.
Liars or dishonest candidates who claim other people’s results as their own.

Ключевые навыки

CRM

Google Analytics

Yandex Metrica

Online Advertising

Marketing Campaign Planning

Google Ads

Yandex Direct

Web Analytics

External PPC Audit

Internet Marketing

Marketing Analysis